Coffee? Poured.
Music? Playing.
Emails? 42. You’ll get back to inbox zero, but I’m glad you opened this one!
It’s 7:16 a.m. Or at least it is in my present state, when I’m dropping this in your inbox for the first time.
Thanks for helping me say hello to The Beacon.
In my nearly four years at Lighthouse, we’ve covered quite a bit of ground in the marketing realm. Published blogs. Launched podcasts. Hosted workshops. Attended events.
But email was always on the backburner.
So why a newsletter? And why now?
Well, two things are happening simultaneously.
The entire world of business communication feels busy. Maybe we can make something that feels like a breath of fresh air in the middle of all the busyness.
We wanted a new way to connect with clients, community partners, and friends outside of our day-to-day work. And many of them want to hear more from us too! So here we are.
I think we all feel the hurriedness that modern work asks of us. The Beacon can be the place where we take a pause for reflection, for education, for connection.
The timing of when each issue hits your inbox (7:16 a.m. on Thursdays) is very intentional. Right before you head in for what’s probably the busiest day of your week. When the weekend is just coming into view, but not quite there yet. And at 7:16, because…we love the 716. (The marketing guy’s got to pick some time for the email to go at, might as well have some fun with it!)
But practically…you get a lot of email. So I’ll answer the “why should I read this one” question.
For us on Team Lighthouse, so many impactful stories come up each week in the course of our work. They’re shared on a standup or a Teams chat. Other than that, they often pass by undocumented.
What we document, we can look back on.
What we look back on, we can learn from.
And what we learn from, we can share those lessons with others.
This is a space for you to get to know us, yes, but it’s also a space for all of us to learn and grow – together.
Joe Ray, marketing director at Lighthouse, writer of The Beacon.
So on behalf of myself and the team at Lighthouse Technology Services, thanks for being here, and learning with us!
And if you made it to the end, some homework: reply to this email and let me know if there’s a topic you’re curious to learn more about, or a current trend you’re interested in getting our perspective on around technology or talent!
The new year often means new hires. That’s no different here at Lighthouse!
For our IT services clients who are submitting support tickets, you’ll meet our newest team member soon.
Nikolas (Nik) Gutierrez is a recent Niagara University grad, and he’s our newest End User Support Specialist!
Nik Gutierrez
Nik brings great experience from working on campus at Niagara and completing an internship with the New York Power Authority. Resolving end user tickets, maintaining relevant compliance protocols, learning cybersecurity software tools – he’s seen a lot early in his career.
Under the guidance of Mark Rizzo – who’s approaching a milestone of five years at Lighthouse and has a new internal role as End User Support Manager! – we know Nik will accomplish great things.
Please give Nik a warm welcome if he’s assigned to a ticket of yours!
What’s ahead on The Beacon starting next week?
Stories from the field: reflections on what’s happening in our market and our world pertaining to technology and talent.
Team member updates: get to know the faces behind the work we do at Lighthouse.
Curated top content: we won’t flood you with everything we put out there, but we’ll give you the best stuff you’ll want to read and watch.
What we’re working on now: jobs we’re recruiting for, services we’re rolling out, client wins, that kind of stuff.
Thanks and see you next Thursday!